Facebook unveils Audience Network, its mobile ad network for third-party apps

As expected, Facebook today announced its mobile ad network, Audience Network, with three formats: banner, interstitial and native. The service brings Facebook’s existing targeting features to third-party app developers. Marketers already running News Feed ads can push out to third-party apps through Audience Network with a single click. Test partners of Audience Network included Target, Vinted and Audible.



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