What’s wrong with the lean startup methodology?

For the uninitiated, the Lean Startup methodology is a practice for developing products and businesses based on ‘validated learning’, getting customer feedback quickly and often. The process was proposed by Eric Ries in 2011. The objective is to eliminate uncertainty in the product development process. This practice has transformed the way companies are developed. Instead of building in isolation from users, startups regularly expose the product to customers throughout the development cycle. In doing so, teams are able to make more informed decisions about what to build, from core product functions to what colour a button should be. This sounds…

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