Twitter will soon let app advertisers use video, introduces new bidding process for ad space

Twitter is making more changes to its mobile advertising platform. In a blog post celebrating one full year of mobile ads, Twitter says app ads will soon have the option to be video-based. The video ads will be much like those you find on other platforms, such as iTunes. Twitter isn’t limiting advertising to in-app activity as Apple does, though, so videos could also cleverly highlight the benefits of the app. The company is also changing how advertisers pay for ad space. A new “optimized action bidding” scheme only charges for ads that see results: This new bidding type allows app install…

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