8 sales automation apps that will bring your leads to life

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How much time does your sales force actually spend selling? According to CSO Insights, this figure resides at a lowly 37 percent. The reality is that sales reps are often burdened with cumbersome administrative tasks, such as data entry and managing their pipeline. But the pay off for automating these processes is significant, with the same CSO Insights study suggesting that increasing selling time to more than 45 percent would mean that, on average, seven percent more of your reps would hit or exceed quota. The importance, then, of sales force automation software, is clear in terms of improving selling…

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