ViralNova has been acquired by Zealot Networks: What happens next will shock you…

If you spend any time on social media, particularly Facebook, you’ll have come across ViralNova, which has just been acquired by Zealot Networks. The social content site is a dominant force in finding and repackaging stories for clicks. But both the site’s creator, Scott DeLong, and its new parent company – led by Danny Zappin, a former YouTube star turned Maker Studios co-founder (who did well from Disney’s $500m acquisition of the firm) – balk at the term ‘clickbait’, which has stuck to ViralNova from the start. But it’s hard for a property described by New York magazine as the city’s “most cynical,…

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