The value of superusers for your brand

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Think of a brand that you have nothing but positive things to say about. Conjure elements up of the company, its products or services, the logo, maybe the last time you had to jump on a customer service call with them. For fairly commonplace reasons you like them probably because you got what you expected—maybe even a little extra. Now, consider the last time you told a friend about the brand. Maybe suggesting their website or praising their customer service. Perhaps you took an Instagram photo of your new product, telling more than enough friends what you love about it.…

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