Ali Abdullah is the CEO and Founder of Claim It!, an app where thousands of locals win sneakers, handbags, snacks, tickets & gift cards every week. Two of the most powerful words in the English language are “free” and “sex”. While the latter is a bit racy, the former presents an opportunity all brands should capitalize on. The psychological impact of ‘free’ In studying people’s response to free offers, behavioral scientist Dan Ariely found that free, “only had an upside. It creates an emotional reaction. It makes us value it more.” He goes on to add, “We don’t think of…
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