#Sunburnart would be Instagram’s dumbest trend if media scare stories weren’t totally wrong

Screenshot 2015-07-03 10.04.36
There’s a marginally popular hashtag on Instagram called #sunburnart. People add it to photos where they’ve caught the sun and been left with an interesting pattern of burnt and unburnt skin. But Time, Business Insider, People and a number of TV stations, including ABC News, have picked up on the ‘trend’, implying that a substantial number of users are deliberately burning themselves to create art. Time even admitted that “a few photos – but perhaps not enough to qualify as a trend – tagged #sunburnart have popped upon social media,” yet still decided to contact dermatologists (all of whom say they’ve not witnessed real…

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