Here’s what Google can do with all that new ridesharing data

After becoming the premier name in helping drivers navigate the more unseemly aspects of getting around town, Waze has officially rolled out a trial version of its new ridesharing platform, RideWith, in Israel. The concept is simple: Waze will match you with a driver on a similar commuting routes, and in exchange you will provide a little cash to supplement the trip. This model shouldn’t be anything new to ridesharers out there (remember ZimRide?), but in starting RideWith, Waze — and by extension Google — has opened its doors to a whole new layer of data. According to RideWith’s Terms…

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