Helpling sweeps up Hassle in bid to control UK’s on-demand cleaning market

Rocket Internet-backed German startup Helping has acquired UK-based rival Hassle to grab a slice of the UK on-demand cleaning market. While well-established in 12 (mostly) European countries, Helpling doesn’t have any presence in the UK. Acquiring one of the leading players gives it a shot at growing market share, rather than establishing itself from nothing against a number of rivals. While Helpling’s co-founder Benedikt Franke remained coy about the specifics of the deal, ‘sources’ talking to Tech EU say that it is worth around €32 million (around $35.5 million). Franke also says that Helpling didn’t consider any other companies before agreeing to…

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