‘Facebook pledge’ from UK insurer demonstrates that e-health will live or die on transparency

Activity trackers are all the rage, and the potential benefits of technology on health are innumerable: it enables access to information, it allows for monitoring of persistent conditions without trips to the doctor and it helps with earlier diagnoses of diseases, among other things. It speeds up the admin side of things too – there’s more data than ever before, and better access to that data, but that’s also where the problems start. You might be happy to share your personal info in exchange for access to free apps and services, but are you just as comfortable sharing personal medical info with an e-health…

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