Discovery links up with Meerkat for live video streams during Shark Week

If you’re familiar with Discovery’s Shark Week – now in its 28th year – you’ll know that the channel often uses it as an opportunity to test out new digital ideas, as well as an excuse to show wall-to-wall programming about sharks. This year, it has joined up with Meerkat to offer embedded live streams for viewers via the Discovery site. Meerkat only rolled out embeddable streams for users towards the end of last month. Of course, you can also access the same content via the Meerkat app by following @SharkWeek. While the embedding feature isn’t totally new, it’s interesting to…

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