Why New York City is Two Dots’ secret design weapon

Photo credit: Nicole Franzen
“You can’t build the next great video game in New York,” Playdots Inc. CEO Paul Murphy recalls being told. Two hits and 30 million ‘Two Dots’ downloads later, Murphy hasn’t just proved his peers wrong – he’s redefined how location can inspire your product rather than restrain you. Since the company’s birth just a little over two years ago, Playdots has grown from two employees to 29. Its roster is full of designers and developers from around the world – something Murphy says sets it apart from other gaming startups. “Being in New York City is incredibly important to our identity,” Margaret Robertson, Playdots’ Game Director,…

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