What your age says about how you use the Web

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We’re in the midst of a generational shift, with Millennials expected to surpass Baby Boomers in 2015 as the largest living generation. Each generation has unique backgrounds, lifestyles, values, and expectations that influence how they browse the Web. Successful strategists recognize these differences and offer their audience compelling content tailored to these singularities, but what if your target audience spans several generations? Is it possible to make content that is well-received and shared by multiple age groups? To better understand the habits of each generation and any overlaps, BuzzStream and Fractl surveyed over 1,200 individuals and segmented their responses into…

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