Nivea made a terrifying doll to teach kids the importance of sunscreen

When you grow up in a tropical place, remembering to put on sunscreen might not be something you prioritize before a day out in the sun. Especially if you’re a kid. To teach (or scare) children into learning about the dangers of sunburn and why they need to use sunscreen, Nivea worked with a Brazil-based advertising agency to create dolls that get horrifying sunburns when they’re left out in the sun without a little slather of sun block. After mastering the realism of what sunburned skin looks like, the team then gave these dolls out to kids playing on a beach in Rio de…

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