Instagram ads will soon prompt you to buy and install more things

Sometimes it’s easy forget that Facebook owns Instagram, given how differently the platforms operate, and the relative lack of ads on Instagram. But the parent company is about to hone in on Instagram’s commercial potential with more advertising tools and, well, more ads overall. For one, Instagram is rolling out “direct response” ads, which allow you to sign up for, buy or install something. Instagram says it will begin testing these “in the coming days,” but the action buttons first appeared with the carousel ads the network introduced in March. Advertisers will also have access to more information about you…

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