Here’s the first single from the unknown artist Apple loves

Screenshot 2015-06-11 10.21.01
It was a big day for Loren Kramar on Monday. Apple bigged up the unknown singer onstage during its WWDC keynote, while introducing Apple Music’s Connect feature. It's here… #MyLife by #LorenKramar = https://t.co/hCB7Cuu2EZ — LOREN (@thelorenkramar) June 11, 2015 Now the singer – who I discovered actually has strong ties to Beats Music boss turned Apple music bigwig Jimmy Iovine – has released his first single on iTunes. ‘My Life’ is a delicious slice of white boy soul that suggests Eddy Cue’s prediction that Kramar is “going to be really, really huge” might not just be classic Apple hyperbole. But what’s really…

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