BT is launching Europe’s first 4K sports channel in August

BT announced today that it will be offering football in 4K on its new BT Sport Ultra HD channel from August. The channel is the first of its kind in Europe and will only be available to BT Infinity customers who have a 4K TV and the new BT TV Ultra HD set top box. The Community Shield between Chelsea and Arsenal will be the first match shown in August and other live events such as fixtures from the UEFA Champions League, FA Cup, Barclays Premier League and Aviva Premiership Rugby will also be offered in 4K. The company revealed…

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