6 steps to getting free press for your startup

Every week I get at least two emails from startups asking me to help them “build buzz” around their product or service. Most of them want PR help but since it’s so prohibitively expensive to hire a PR firm startups are really struggling in this space. They want and need PR buzz but can’t afford expensive agencies. What to do? For the past eight years I’ve been doing my own PR without hiring anybody else to help me and it has worked beautifully for me. I have given a lot of talks on the topic, written guest articles about the general…

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