User onboarding isn’t a feature


This article originally appeared on HelpScout. I’ve spoken to many companies about their onboarding experiences, and I often hear them enthusiastically tell me that they finally got onboarding on their roadmap and plan to roll it out soon. I cringe a bit when I hear this. Weird, right? For someone who is way into user onboarding, wouldn’t hearing that there’s more of it coming out be music to my ears? It’s not, unfortunately, because it’s a huge indication that the company is approaching onboarding the wrong way. User onboarding isn’t a feature of your product like a new dashboard or…

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