Marketplace 2.0: How to engage and keep your users

About the Author: Sangeet Paul Choudary is the founder of Platform Thinking and the author of the upcoming book Platform Scale (Order a copy here). This article was co-authored with Griffin Anderson. Online marketplaces have always been transaction-oriented. The goal of the marketplace is to match buyers and sellers. Marketplaces often focus entirely on moving buyers towards purchases and sellers towards listing more products/services. Marketplaces benefit from network effects: more buyers attract more sellers and vice versa. However, this transaction-only focus is often at odds with creating stickiness and repeat usage. Buyers rarely use the marketplace except when they actively…



This story continues at The Next Web



from The Next Web http://ift.tt/1EclUWP

via IFTTT