Marketplace 2.0: How to engage and keep your users


About the Author: Sangeet Paul Choudary is the founder of Platform Thinking and the author of the upcoming book Platform Scale (Order a copy here). This article was co-authored with Griffin Anderson. Online marketplaces have always been transaction-oriented. The goal of the marketplace is to match buyers and sellers. Marketplaces often focus entirely on moving buyers towards purchases and sellers towards listing more products/services. Marketplaces benefit from network effects: more buyers attract more sellers and vice versa. However, this transaction-only focus is often at odds with creating stickiness and repeat usage. Buyers rarely use the marketplace except when they actively…

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