How to reduce friction with good design

web design ux user experience

Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app. To learn how to master the art of persuasive design, check out Interaction Design Best Practices: Time & Behavior. Friction refers to anything that prevents a user from accomplishing a goal. Friction weighs down interactions, making even the most well-designed interfaces a nightmare to use. Weightless experiences are the best experiences, so your goal is to create interactions which unravel with a natural sense of order and logic. Source: Avoiding Friction Reducing friction is good hygiene for your interface. A frictionless interface leads to interactions…

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