Google plans ranking algorithm change to penalize doorway pages

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Google today announced that it’s making a change in the future to how it ranks ‘doorway pages’ and is encouraging users to stop utilizing them ahead of the changes. Doorway pages are used to help rank a website for a particular keyword or phrase that is not heavily mentioned on the site itself. These pages are specifically crafted for search results and are not usually linked to anywhere on the site itself. It’s easy to confuse doorway pages with landing pages, but they’re not the same thing. A landing page provides useful information for the user who visited whereas a…

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