Forget MVPs, startups need to create minimum ‘lovable’ products

Co-Founder & Chief Design Officer at Liberio. This article first appeared on Heyimcat.com I knew there was an increasing problem with the culture in the design/startup community when individuals started introducing their products by talking about how quickly they’ve built them, rather than how efficiently and the quality of it after doing so. Don’t mistake speed for precocity: the world doesn’t need wrong answers in record time. –Cennydd Bowles In this industry, we’re continually surrounded by the words: Shipping and MVP (Minimum Viable Product). But thing is, the coined terms have been tainted. I remember when the MVP acronym really…



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