This post originally appeared on the Mention blog. In both his election campaigns, President Obama’s team relied heavily on email marketing to raise funds. In 2012 for instance, email fundraising was responsible for nearly $690 million in donations. To raise this kind of money through email marketing, Obama’s team had to accomplish two goals. First, they had to build an email list with millions of people. Second, they had to motivate those people to donate. If emails can become the largest digital fundraising source for a future President, only imagine what an active email community can do for your business!...
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