Heap lets you track users’ interactions with your iOS apps really easily

Earlier this year we brought you news of the Heap Analytics Event Visualizer, a tool that allows anyone within a company to start tracking any kind of website interaction via an easy-to-use interface. Now Heap is opening up the same capability for iOS apps. As Heap’s video below shows, setting up tracking for anything from screenviews to taps, gestures and beyond is a straightforward affair. As with Heap’s Web product, the service tracks every possible event from the moment it’s activated. This means that if you set up a new event to track, you’ll immediately be able to see historical...



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