Uber is at a crossroads and must rethink its culture and public perception

Another day, another scandal at Uber HQ. As if fighting legislative battles in courts around the world wasn’t time-consuming enough, the online taxi firm is increasingly using resources dousing the flames caused by disgruntled cabbies, hacked-off customers, and now its own execs. The latest debacle from the Uber circus emanates from Emil Michael, a senior executive Uber brought on board from Klout last year. During a dinner last week that included a journalist guest from BuzzFeed, Michael made some startling comments. The general gist of the chat was that he wanted to hire “opposition researchers” to help fight negative media....



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