Google wants more engagement with product ads, as Merchant Promotions rolls out internationally

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Two years after Google launched its Merchant Promotions product to US retailers, the internet giant has announced it’s rolling the program out internationally this week, kicking off with the UK, Germany, France, Australia and India. With Merchant Promotions, online advertisers can basically offer special promotions alongside their Product Listing Ads in Google Search and through Google Shopping. So, if you search for a photo-printing service or perfume, you could now see a ‘Special Offer’ link underneath Sponsored listings. Click, and you’ll see a message such as: “Save £5 when you spend £50 or more on selected fragrance Expires in 42...



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