Google Shopping now features product ratings in ads, blurring the lines between organic and paid search

Shoppers in the US will soon see ratings in Google’s Product Listing Ads, as the search giant looks to lure more companies on board with the promise of better click-throughs. While the temptation for you and me may be to skim over anything ‘Sponsored’ in our online searches, this is an easy way for Google to further blur the lines between organic and paid search, as it gives the listings an extra air of authority. And it also makes the ads more useful for shoppers, as it pulls on real review data from across the Web. “We believe these ratings...

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