If you came to this article via our Twitter account, did you click the link the first time we tweeted it? Maybe the second? Or the third? It seems that of late, publishers are losing their inhibitions when it comes to tweeting a link to the same piece of content multiple times over a period of hours or days. I’ve noticed a particular leap in this practice since Twitter’s new Analytics dashboard launched earlier this month. The realisation that tweets from any given account get seen by a tiny fraction of its total followers seems to have hit home. At...
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