The trouble with crowdfunding: When an interesting product blinds you to red flags

Indiegogo

Writing about crowdfunding campaigns is a minefield. We don’t cover many, but when we do, we’re very careful to only bring you the highest quality projects. On one recent occasion, we may have missed the mark. There are so many crowdfunding campaigns vying for attention that we reject well over 95 percent of the pitches we receive. After all, in most cases, they’re nothing more than pipedreams. At their best, crowdfunding campaigns bring fantastic products like the Pebble smartwatch and Oculus Rift into the world. At their worst, they can be scams designed to extract money from over-enthusiastic coolhunters. The...


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