Facebook starts testing Buy button on News Feed ads and Page posts, currently limited to select US businesses

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Facebook today announced it is testing a new feature with ‘a few’ small and medium-sized businesses in the US: a Buy button. The goal is to help businesses drive sales directly through Facebook via News Feed ads and Page posts. The button is available to users on the desktop site as well as on mobile. In short, it allows them to purchase a product or service from a business, without ever having to leave Facebook. Here’s how it looks: Facebook says the feature is built “with privacy in mind” and that the payment experience is “safe and secure.” The company...

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