The emotional involvement behind social media interactions

Dr. Liraz Margalit is the Customer Experience Psychologist at ClickTale. Arriving home after a long day at the office spent almost entirely in front of the computer, you take off your shoes, make yourself a drink and, ironically, sit in front of your computer again. It’s incredible how many of us choose to communicate with others through social media channels like Facebook and Twitter rather than speaking directly with the people we share our homes with. In fact, when we sit with our laptops and chat with friends, we feel we are relaxing and escaping from our daily grind into...



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