With A/x testing, Mailjet helps marketers compare up to 10 different versions of emails before sending

Hot on the heels of Mailjet‘s $3 million funding round back in March and the launch of its New York office, the French startup has introduced some key new features to its email management platform. In a nutshell, Mailjet helps companies send transactional and marketing emails backed with analytics to track and monitor campaigns accordingly. Now, it’s looking to move beyond A/B testing with a so-called ‘A/x testing’ tool, letting marketers cross-compare up to 10 versions of emails based on a range of variables, including subject line, send time, sender’s name, reply-to, and the content itself. The upshot of this...



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