Twitter introduces language targeting for promoted tweets and accounts across 20 languages

Twitter today launched language targeting for promoted tweets and promoted accounts. As a result, advertisers can now target both in 20 different languages while users will be able to see “highly relevant ads” in their language. Twitter says it uses “a number of different signals” to determine a user’s language, not just the language selected in their profile settings. The company also looks at the languages that correspond to their activity on Twitter, meaning a user can be targeted by multiple languages if Twitter decides that a user is multilingual. For advertisers, using the feature is a very straightforward two-step...



This story continues at The Next Web



from The Next Web http://ift.tt/1noPNrP

via IFTTT