Nintendo is making a new console for emerging markets, but there are huge challenges involved

Nintendo today announced plans to develop and release new video game consoles for emerging markets next year. In an interview with Bloomberg, Nintendo president Satoru Iwata said the company wanted to make “new things, with new thinking” for these regions, and not just a cheaper version of its existing hardware. Given the dismal sales performance of its flagship Wii U console, the comments were unexpected and have raised new questions about Nintendo’s evolving business strategy. Hands full The Kyoto-based company is already competing on two fronts. The first is the handheld market, where it’s trying to replicate the success of...



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