Mela promotes collaborative filmmaking via hashtag #hashtag

It’s all in the hashtag. Mela, a brand new social video app for iPhone, uses crowdsharing via hashtag to mix user videos into unique sequences. Somewhat like Avos’ Mixbit and Vimeo-owned Cameo, you can integrate other people’s videos into your own to tell a unique, cross-cultural and universal story. Viewers can watch clips with the same tag play one after the other as a seamless video–which the creators call a Mela. Shoot a 15-second video to get a 2.5-second clip. “We created this app so that people can capture the most significant moments from their daily lives, and through that,...



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