LinkedIn launches language preference targeting and personalized page feeds to help brands reach more users

LinkedIn today launched two new features to help brands reach more users: language preference targeting and the personalized page feed. These new solutions, for Company Pages and Showcase Pages, are meant for companies looking to become more effective at sharing local content with users in multiple regions. Language preference targeting is very straightforward: it allows brands with an audience from around the world to target their Company Updates by the users’ selected language. LinkedIn offers an example: if a US-based company wants to target professionals in Brazil, they can now share updates in Portuguese with followers who have selected it...



This story continues at The Next Web



from The Next Web http://ift.tt/1lUXztG

via IFTTT