Hipstamatic takes on Vine with Cinamatic, a new iOS app for shooting square-format videos

Vine ushered in a new era of quick, sharable videos shot and edited with a mobile device. Instagram followed suit last summer and today, Hipstamatic is joining the fray with a new iOS app called Cinamatic. The premise isn’t exactly revolutionary. You can capture one, or multiple square-format shots in quick succession and then instantly stitch them together for a slick-looking video. In line with its Hipstamatic and Oggl photo-sharing apps, the team has also developed a catalog of analog-inspired filters to give each short masterpiece a retro feel. Initially, there are five to choose from – Darwin, Andrei, Marc,...



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