Amazon adds interstitial format to Mobile Ads API, expands support to the UK today, Germany in ‘coming months’

Amazon today announced its Mobile Ads API has gained a new way for Android developers to monetize their apps and games: full-screen interstitial ads. Furthermore, the company is starting to show ads to customers in Europe, starting with the UK today and then Germany “in the coming months.” Amazon argues that interstitial ads, which are typically displayed before expected content, use the entire screen “to fully engage users” and thus “generate greater revenue than traditional banner ads.” While that’s certainly true, it’s also equally true that users detest them for the very reasons they are successful. Here is how Amazon’s...



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