5 startup ‘rules’ entrepreneurs should ignore


Amit Kumar is the Head of Small Business at Yahoo. As a mentor for 500 Startups and former CEO of Lexity (acquired by Yahoo in 2013), I’m often asked how to build a successful business. In many cases the entrepreneurs, I work with are launching startups with hefty goals of changing an industry – or in some cases the world. With these types of aspirations, there are certainly rules that can help startups get there, but these rules don’t necessarily work for all entrepreneurs. There are important distinctions to consider between startup founders and small business owners, who tend to...

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