What startups need to know about big business

bigbusiness
“How can large companies stay innovative?”, “What can startups teach big business?”, “How to think like a startup”. Whenever we talk about the differences between big beasts and startups, the emphasis often seems to fall on the strengths of the latter. Indeed, Google’s Eric Schmidt repeatedly says what keeps him awake at night is the next two-person micro-enterprise that could, one day, disrupt the big daddy. But, whilst it is true that the behemoths of business have much to learn from up-start challengers, there is plenty the new wave can learn from their elders, too. Having seen both sides of…

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