Twitter’s new TV commercial is by the team that got Jeff Bridges selling White Russians

Twitter has a UK TV commercial campaign in the works. It’s being put together by Lucky Generals, the agency behind this ad for Kahlúa, starring Jeff Bridges in an adventure about White Russians: Twitter’s planning director, David Wilding, told Campaign the strategy behind the TV commercials is “all about growing Twitter. There are people who we think could have a great time on [it], but aren’t using [it] yet. It’s not that they don’t know about it, it’s more that it’s not what they think it is. Lucky General is a new agency – just two years old – but beat out established names including…

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