Pinterest’s Ben Silbermann sees new buyable pins as a way to earn people’s time

Pinterest’s Ben Silbermann was the public face of the new Pinterest e-commerce initiative, announced this morning, that now allows users to purchase pinned items directly from the service. Pinterest’s new “Buy It” pins represent a huge step for the company, bringing it into the big leagues with national e-commerce partners as well as regional and local merchants. But Pinterest’s co-founder and CEO sees the move more modestly, as an evolution in how people spend their time — as well as a way to expand the service and make it more useful. TNW caught up with Silbermann at the Pinterest event this afternoon and squeezed…

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