Meet Charlie: The virtual PA that’s a secret weapon for Twitter, Hootsuite and Salesforce

The great butlers of fiction have been well mined by tech companies in search of a name: P.G. Wodehouse’s Jeeves was co-opted for that once popular search engine; Alfred is doing double duty as Batman’s trusty man servant and a beloved Mac productivity app. Where did that leave a Chicago-based startup with a virtual assistant in need of a name? Geoffrey from The Fresh Prince of Bel Air was still up for grabs, but spellings variations could provoke SEO suffering. Its first choice – Unclutter It (complete with a .it domain) – is now so embarrassing that I practically have…

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