How to convert your audience to digital

Consumers are more connected than ever, leaving organizations to determine the best way to engage with the digitally empowered market. Nielsen reports that the average consumer now owns four digital devices and a 2014 Bank of America survey found that smartphones fall below only the Internet and personal hygiene when ranked by importance to people’s daily lives. As a result, we’ve seen companies across industries prioritize a digital-first initiative to meet consumers on the channels and devices they use most frequently. By redefining the attributes of their ideal customer profiles, companies can use digital mediums to compel an average customer…

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