Here’s why Rhapsody is ‘really excited’ about Apple’s rumored streaming music service

As WWDC approaches, many are looking forward to Apple’s rumored new streaming music service. Some think Apple’s new service will come over the top and quickly dominate the competition. Rhapsody isn’t worried, though. In fact, the company is happy Apple is entering the streaming music realm. “We’re really excited” says Rhapsody CFO Ethan Rudin. In fact, Rhapsody is hoping Apple — which could ditch freemium in favor of a paid service — will open our eyes to real value. I think once you’re forced to go beyond a free experience, that’s when [customers] start to shop around and think about…

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