6 ways to make your customer service unforgettable

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It’s hard to imagine that less than a decade ago, customer service was still perceived as an organizational support function. Today, it’s evolved into an important driver for growth, engagement, and retention. If your customers get frustrated, they’ll not only churn—they’ll publicize why they’re frustrated. Thanks to the Internet, consumers have instant access to social media, review websites, and competitors. Mess up, and you’ll find yourself under a firestorm. Luckily, stellar customer support comes from a simple formula: (1) care about your customers (2) understand their needs (3) work tirelessly to help them succeed. In the world of business, a…

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