7 trends fueling a blue ocean opportunity for SaaS companies in Asia

blue ocean

Pieter Walraven is the co-founder of Pie, a Singapore-based startup building messaging for work. What do you get when you combine Asia’s fast-growing economies and the latest trends in enterprise software? A rare blue ocean opportunity. A population of over 3.5 billion people, unprecedented growth in GDP, and a huge SME sector, mixed with lightweight freemium SaaS adoption models is fueling a new market that’s hard to miss. But unlike the more developed US where enterprise IT has attracted a record $5.4 billion of capital in the first 6 months of 2014, Asia-based VCs have been slow to jump on...

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