Twitter’s analytics dashboard now includes data on all tweets, not just ads

Twitter today announced a new analytics dashboard for advertisers, Twitter card publishers and verified users that shows them detailed data on how their organic tweets are doing. While Twitter previously offered this level of detail for promoted tweets, the new analytics features allow users to see what kind of engagement their normal tweets are getting. From the main dashboard, you can see the number of impressions each tweet receives. Clicking on a post pulls up more info on the number of clicks, expands, replies, retweets and favorites it got. If you want to play with the data yourself, you can...



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